Video and the web are the new print and television. Did you know that YouTube now accounts for just as much advertising revenue as television does and can sometimes reach a larger audience?
So why use videos?
For me it is the honesty of video. Not the staged adverts or the high-cost productions that you see on television, but the targeted videos that reward the viewer with the information they need when they need it. Customer testimonials, product or service guides, staff interviews and general information promos, all of these can take your marketing to the next level, not to mention your customer satisfaction. It doesn’t have to cost a lot but the rewards can be massive.
Share your expertise and shine with leadership in your field[dcs_ul_check]
- Upload recordings of presentations you’ve given, to demonstrate authority and public speaking skills.
- Share slides from presentations that were not recorded.
- Create short videos of essential tips for your clients to show off your expertise.
- Conduct an interview with relevant experts within your company or even with yourself!
- Create video podcasts to expand your reach and audience.
- Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry.
- Enhance your videos using YouTube’s special features, such as annotations, insight, language options, playlists and video linking.
Marketing and Advertising[dcs_ul_check]
- Set up a channel to reflect your brand, keep it updated and build a community.
- Choose a user name that reflects your brand for your channel.
- Add your channel URL to marketing collateral and social network profiles.
- Upload customer video testimonials to add to your credibility and to build faith from new clients.
- Put together a creative video explaining your product or service.
- Show the results of someone using your services.
- Promote your events using recordings of previous events.
- Introduce your staff to add authenticity and to build and improve client customer relationships.
- Take viewers on a tour of potential services to help them feel connected with you and build faith in what you are providing.
- Post links to your videos on various social networks.
- Consider using ‘YouTube Promoted Videos’ to reach your target through contextually-relevant search results.
- Use Google AdWords on Google Content Network, which includes sites like YouTube. These use text-based ads and don’t require a video from your business. Research the Placement Tool to identify the best placements for your ads.
- Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos.
- Display company information in every video including name, URL, phone number and email address.
- Create “how to” videos to help your customers use your product or service.
- Post solutions to common problems that customers may encounter.
- Answer customer-specific questions using videos. Imagine how surprised a customer will be when you point them to a video with the answer!
- Embed videos on your web site on appropriate pages, including customer support and produce or service tours.
- Post a blog entry discussing any problems and include a video for visual support.
- Go the extra mile by adding closed-captions or subtitles to your videos. Remember that not everyone can watch or hear videos in the same way.
Best place to go to have some videos made? The Broom Room of course!